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Why is my business called Blue Feather Coaching? The story behind the name.
It's a question I get asked fairly often, usually after someone's worked with me for a while and feels comfortable enough to finally ask. The honest answer involves redundancy, a slightly sceptical version of me, and an actual feather on my lawn. A shock to the system Back in 2016, I was made redundant. I'd occasionally joked about how nice it would be to have some time off - garden leave, more time with the children, a pause - but when it actually happened, it didn't feel li
astonkatie
Jun 253 min read


Why Hoping For Business Growth Isn't a Strategy - And What To Do Instead
Hope is not a plan. If you are relying on a steady trickle of referrals and a vague sense that "things are heading in the right direction," you are not running your business, you are watching it happen to you. A plan gives you a fixed point to walk towards and a way of measuring whether you are actually getting closer to it, rather than just staying busy. If you came from a corporate background before setting up on your own, this will feel familiar. You are used to having a s
astonkatie
Jun 255 min read


What Would Happen to Your Business if You Couldn’t Work Tomorrow?
A Question Most Business Owners Avoid Recently, during a coaching session with a client, a concern surfaced that many business owners quietly carry, but rarely talk about. “What would happen to the business, and my clients, if something happened to me?” Not in a dramatic sense. Just practically. Because almost all the important information about the business, and its clients, was stored in the owners head, If they were suddenly unavailable due to illness, burnout, family circ
astonkatie
May 273 min read


Why Some Business Owners Feel Overwhelmed (And How to Work With Your Natural Style)
Why Do Some Business Owners Feel Constantly Overwhelmed? If you’re a business owner, you may feel like you’re constantly juggling too much. You have ideas. You’re busy. You care about your business. But progress can feel inconsistent and at times, frustrating. This is a common challenge in small business ownership, particularly for those managing everything themselves. In many cases, the issue isn’t capability or effort. It’s a mismatch between how you naturally think and how
astonkatie
May 273 min read


Why Most Small Business Owners Stay Stuck (And How to Finally Break Through)
Introduction: Why Do So Many Small Businesses Struggle to Grow? If you’re a small business owner, you may be working harder than ever, yet not seeing the growth you expected. You’re busy. Clients are coming in. But revenue feels inconsistent, and progress has plateaued. This is one of the most common challenges in small business growth and it’s not down to lack of effort. In reality, most businesses don’t get stuck because of capability. They get stuck because of how th
astonkatie
Apr 143 min read


What to expect from business coaching as a small business owner
If you've ever wondered what a business coach actually does, or whether coaching is really for someone like you, you're not alone. From the outside, the coaching process can feel vague or hard to pin down. What happens in the sessions? How is it different from just getting advice? And how do you know if it's working? This article walks you through exactly what to expect from business coaching as a small business owner, from the very first conversation to the point where thing
astonkatie
Mar 267 min read


What should you measure in your small business to drive growth?
If you’re not tracking the right things in your business, you’re effectively running it blind. Many small business owners are busy, working hard, and investing time and money into marketing, but without clear visibility on what’s working, it’s difficult to grow consistently. This is often a sign that the business lacks a clear strategy underpinning its activity - how to create a clear business vision that drives growth is a good place to start. The key isn’t tracking everyt
astonkatie
Mar 263 min read


Why a clear business vision matters
A strong business vision isn’t just a “nice to have” it’s a practical tool that shapes how your business grows. Improves decision-making When you’re clear on your direction, decisions become easier. Instead of second-guessing: which opportunities to pursue which clients to take on where to invest time and money you can quickly assess what aligns and what doesn’t. Strengthens your marketing Your marketing becomes clearer and more effective when it’s rooted in a defined vision.
astonkatie
Mar 263 min read


Why your business isn't growing - and what to do about it
If you’ve found yourself asking “why is my business not growing?” , you’re not alone. Many small business owners reach a point where they’re working hard, delivering for clients, and doing “all the right things”, but growth feels slow, inconsistent, or completely stalled. The reality? Most businesses don’t struggle because of lack of effort. They struggle because they are unclear on their vision and there’s no clear business growth strategy behind what they’re doing. Witho
astonkatie
Mar 263 min read


How to Get More Clients as a Small Business Owner (Without Feeling Like You're Constantly Selling)
Getting more clients as a small business owner comes down to three things: being clear on who you're trying to reach, being consistently visible to those people, and making it easy for them to say yes when they find you. Most small businesses are doing one of these reasonably well - very few are doing all three. This article is for small business owners who are good at what they do but find the process of winning new clients inconsistent, uncomfortable or just plain exhaustin
astonkatie
Mar 265 min read


Why business coaching is more effective than outsourcing your marketing.
If you’re struggling with marketing, your first instinct might be to outsource. And on the surface, it makes sense - bring in an expert, hand it over, and expect results. But for many small business owners, especially in the early stages of growth, a marketing coach delivers far better long-term results. Why? Because before you invest in activity , you need to get the foundations right . Without that, outsourcing can quickly become an expensive guessing game. Why getting
astonkatie
Mar 263 min read


How to choose the right business coach for your small business.
Choosing the right business coach can be the difference between feeling stuck and finally gaining clarity, direction, and momentum. If you’ve ever thought “do I need a business coach?” or felt overwhelmed running a business, this guide will help you choose someone who actually delivers results, not just motivation. Why choosing the right business coach matters Not all coaches are the same. The right one will help you: Create a clear business growth strategy Improve your mar
astonkatie
Mar 262 min read


What's the difference between coaching and mentoring in business?
If you’re wondering “what does a business coach do?” or whether coaching is right for you, understanding the difference between coaching and mentoring is a great place to start. In simple terms, coaching helps you find your own answers and take action , while mentoring gives you advice based on someone else’s experience . Both are valuable, but they serve different purposes depending on where you are in your business journey. If you’re a small business owner feeling stuck
astonkatie
Mar 263 min read
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