Twenty-five years in business. Now building one of my own.

That scale brought with it everything you'd expect: difficult people decisions, demanding stakeholders, and plenty of days that had nothing to do with strategy and everything to do with keeping things moving. I once led a 100-strong team through a regional flooding disaster that threatened to stop us trading altogether - keeping customers and corporate partners onside while we worked through it, and limiting the financial impact to a fraction of what it could have been. I know what good strategic thinking looks like in practice, and I also know what it actually takes to hold a team, a budget and a set of demanding stakeholders together while you're trying to deliver it.

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In January 2026, I left full-time corporate employment to focus entirely on Blue Feather Coaching. I'd been building the business alongside my career since 2023, and the leap to doing it full-time was its own version of exactly what I now help my clients with: stepping back, getting genuinely clear on what I wanted, and making a deliberate choice rather than drifting into the next thing.

Why I do this work
Most small business owners I meet are excellent at the thing they actually do - the accounts, the advice, the technical delivery their clients rely on. What they've rarely had is exposure to how larger organisations think about strategy, marketing, leadership and growth, because that kind of thinking usually gets taught on someone else's payroll, not their own.

That's the gap I work in. Not telling people what to do - bringing structure, perspective and the kind of challenge that's hard to give yourself, so business owners can build something that reflects the life they actually want, not just the business that happened to them.

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Curious about the name? Here's the story..