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Coaching for small business owners who want a business that succeeds and a life that still fits.

Hi, I'm Katie. I’ve led teams and complex change in large organisations and built my own business, so I understand both structured growth and the very personal pressure that comes with running something of your own.

 

Through clear thinking, practical frameworks and thoughtful challenge I help you shape a business that supports your goals, values and life, not one that runs you. 

Photo of Katie Aston

Business coaching creates:

Stronger business performance

  • Improve profitability through focused priorities and disciplined execution

  • Strengthen cash flow awareness and commercial confidence

  • Remove operational friction that slows performance

  • Create accountability that drives consistent results

Sustainable growth

  • Build systems and processes that support scale

  • Reduce over-reliance on you as the single point of excellence

  • Strengthen team ownership and leadership capability

  • Plan growth deliberately rather than reactively

Fulfilled Leadership

  • Regain headspace and strategic focus

  • Reduce pressure and decision fatigue

  • Lead with confidence rather than constant firefighting

  • Align business success with personal satisfaction

Why Katie?

Certified Coach

As a Certified Coach, trained in small business and life coaching techniques, I have extensive experience in unlocking personal and business success. I work online with clients throughout the UK, helping build clarity, confidence and meaningful action.

Business Experience

With 25 years’ experience leading and delivering in complex business environments, I came to coaching equipped with practical insight as well as accredited tools. That combination allows me to offer grounded, commercially aware support that creates lasting impact.

Customised Service

I work one-to-one, tailoring each engagement to the specific challenges and ambitions you face as the business owner. This ensures our work is focused, commercially relevant and aligned to the outcomes that matter most to you.

What my clients say.

Katie guided me to think about challenges in a structured way, enabling me to take actionable steps and fostering tangible improvements in both my personal and professional life. 

GR, North Wales

Katie helped me clarify the business goals and develop a long term plan. Introducing performance tracking brought everything to life and supported better decision making.

BF, Lancashire

Katie helped me dig deep into understanding my customers’ needs, which has completely changed the way I think about and approach my business. 

LW, Lancashire

What is business coaching?

Business coaching is a structured, one-to-one partnership that helps business owners think more clearly, act more decisively and grow more sustainably. It’s not about giving you a generic plan or telling you what to do. It’s about creating space to step back from the day-to-day, clarify what you really want from your business, and then putting the right priorities, systems and behaviours in place to get there.

Arrange a chat today. 

Book a no obligation call to talk through what you want to achieve and get a feel for whether we're the right fit to work together.

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