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Blue Feather Coaching®

07979 691439

Marketing without the right foundations is expensive guesswork.

This quick, free assessment shows you what’s working in your marketing, what’s not, and where a small shift could unlock better results.

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Ideal Customer Clarity

1. I can clearly describe my ideal customer - their situation, motivations and what drives their decisions.
2. I really understand the specific problem I solve for my customers and why it matters to them.
3. Every piece of my marketing speaks directly to my ideal customer.
4. I know exactly where my ideal customer spends their time and I'm showing up in those places constantly.

Message and positioning

5. I can easily articulate what makes my business different from the competition.
6. My marketing message is completely consistent everywhere my business shows up.
7. When I describe what my business does, people understand the value immediately.
8. I feel completely confident writing compelling marketing copy for my business.

Channel Selection

9. I've chosen every channel based on a clear understanding of where my ideal customers are.
10. I don't spread the effort, but am focused on exactly the right channels and showing up consistently on all of them.
11. Every channel I invest in is delivering a clear and measurable return.
12. I have a clear, evidence based rationale for every channel I invest time or money in.

Strategy and Planning

13. I have a written marketing plan that guides everything I do.
14. I have specific, measurable marketing goals and track them consistently.
15. My marketing activity is consistent and planned regardless of how busy I am.
16. I know exactly what's working and what isn't.

Confidence and Decision Making

17. I feel completely confident making well informed marketing decisions independently.
18. When I think of the number of marketing options open to me, I am clear on my priorities and don't feel overwhelmed by the options.
19. I learn from what hasn't worked, taking time to understand why and using that knowledge to make changes.

Resources and Manageability

20. My marketing is completely manageable and built around my actual capacity.
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